Jeff Coffey will be presenting the story behind founding his company Fair Flies, and will also be at the tiers table showing us how to integrate the materials they make into highly effective fly patterns. Fair Flies is all about pairing your passion for fly fishing with their desire to make positive impacts with communities around the world. Their suppliers are committed to bettering the lives of the people they employ, be that with young people who need direction and purpose to stay out of crime, widows who need help providing for their children, victims of exploitation who need to be rehabilitated, or simply parents whose children are at risk of being sold into slavery. Obtaining regular orders from Fair Flies helps these suppliers retain employees and provide ongoing mentorship as they engage in the art of fly tying. Plus they make some pretty cool flies and materials!

Jeff Coffey’s vision to bring business and ethical purpose together began when he was 23 years old.  A natural born leader, he has had the opportunity to lead teams through difficult challenges in a wide variety of situations.  From motivating at-risk youth teams to summit high peaks in the Canadian Rockies to directing successful groups in white-water rescue scenarios, Jeff rose to the occasion. His seasoning as a leader continued through the difficult challenges presented facilitating the sub-committee for Medicaid Services in Washington DC while he was directing his own software development team to create efficiencies in the second-largest budget for our country.  Jeff’s experience has been rounded through founding of several software companies with successful exits as well as total failures. His experience in the fly fishing industry ranges from retail employee to guide to commercial tyer over the last 20+ years. Through it all, Jeff has learned what it takes to take a team to success. Now Jeff is bringing his years of experience in business, technology and adventure together to build Fair Flies which serves a global audience with his passionate mission.